Print Yeti mug decals with PrismJET VJ24
During our PrismJET VJ24 webinar, several attendees asked if they could use our 24" ecosolvent printer to print YETI mug decals. The simple and exciting answer is Yes you can....
Content
Whether you're looking for recommendations, how-to guides, or ways to improve your printing experience, we’ve got you covered with expert insights and practical solutions.
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A Basic Guide to Pricing Signs, Banners, and Wraps
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a...
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A Basic Guide to Display Options for Indoor Banners
The market for exhibition graphics is tied to the health of the convention industry and, despite the recent economic hardships, there are indications that this sector of the economy is...
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5 Tips on Using Twitter the Right Way
How do you manage to advertise your sign shop while shooting the breeze? First, you need to build up trustworthy relationships with the people who decide to follow you. You...
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Tools for Combating the Sign Haters
In pretty much every community across the United States there are a handful of people who don't like signs. They complain that they are unnecessary, a nuisance, gaudy, too big,...
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Keep Your Sign Website Content Fresh
Find time to update your sign shop's website. Using a blog is a great suggestion. Finding time to update your sign shop's website content is probably not the first thing...
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How Social Media and SEO Affect Your Sign Making Business
Public Relations professionals, or the guy at your business who handles dealing with the press, can do a lot for your business when it comes to mastering the technology overload...
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Three Solutions to Common Marketing Mistakes
Well, at this point in the game, most businesses that are doing well are doing things right as well, which means one slip up can translate as a loss of...
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Basic Guide to Window Tinting
As sign makers continue to look for lucrative new markets, some traditional artisans are looking for the productivity gains of adopting digital technology. Much like today’s professional vehicle wrap installers,...
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Sell More Signs Using Return On Investment Analysis
The old-schoolers know it as pencil selling. My business education taught me to call it return on investment (ROI) analysis. Whatever you know it as, this method takes your prospective...
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Print Yeti mug decals with PrismJET VJ24
During our PrismJET VJ24 webinar, several attendees asked if they could use our 24" ecosolvent printer to print YETI mug decals. The simple and exciting answer is Yes you can....
-
A Basic Guide to Pricing Signs, Banners, and Wraps
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a...
-
A Basic Guide to Display Options for Indoor Banners
The market for exhibition graphics is tied to the health of the convention industry and, despite the recent economic hardships, there are indications that this sector of the economy is...
-
5 Tips on Using Twitter the Right Way
How do you manage to advertise your sign shop while shooting the breeze? First, you need to build up trustworthy relationships with the people who decide to follow you. You...
-
Tools for Combating the Sign Haters
In pretty much every community across the United States there are a handful of people who don't like signs. They complain that they are unnecessary, a nuisance, gaudy, too big,...
-
Keep Your Sign Website Content Fresh
Find time to update your sign shop's website. Using a blog is a great suggestion. Finding time to update your sign shop's website content is probably not the first thing...
-
How Social Media and SEO Affect Your Sign Making Business
Public Relations professionals, or the guy at your business who handles dealing with the press, can do a lot for your business when it comes to mastering the technology overload...
-
Three Solutions to Common Marketing Mistakes
Well, at this point in the game, most businesses that are doing well are doing things right as well, which means one slip up can translate as a loss of...
-
Basic Guide to Window Tinting
As sign makers continue to look for lucrative new markets, some traditional artisans are looking for the productivity gains of adopting digital technology. Much like today’s professional vehicle wrap installers,...
-
Sell More Signs Using Return On Investment Analysis
The old-schoolers know it as pencil selling. My business education taught me to call it return on investment (ROI) analysis. Whatever you know it as, this method takes your prospective...
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4 Tips for Better Direct Mail Marketing in Your Sign Business
Most sign business owners have very few issues when it comes to running their small business, but yet they struggle to market it effectively. Marketing is done best went it...
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Value of Signs Making the National News
Two articles in two days have shone light on the value of signage from both economic and constitutional perspectives. The first article ran in USA Today and was written by...
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5 ways to Get Local Press Coverage For Your Sign Making Business
Local press coverage and support is essential for any small sign business. A positive newspaper article, or a mention on a local news station can do wonders for driving community...
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Four Reasons Your Sign Business Needs More Media Exposure
In order to increase visibility and ultimately earn more sales sign business owners should constantly be looking for ways to get their small business more exposure in the media. Although...
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5 Steps to Sign Visibility
Encouraging your customers to be more diligent with sign usage at their business will result in more business for them, and more business for you. What are the benefits of...
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A Sign Survey Checklist for Your Customers
You make signs, and you want to make them for others. If you have been building your repertoire in the community, chances are you have also been building your potential...
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Does Your Sign Shop Offer These 5 Types of Outdoor Signage?
Outdoor signage is an important way for small businesses to project themselves in a big way. When an outdoor sign is placed in the right location, it can serve at...
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5 Reasons You Should Use LED Signs
LED signs are an excellent option to include in your arsenal of sign products, especially when called upon to provide effective day and night outdoor advertisements. Here's five reasons why.
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Should Your Sign Business Have a Wikipedia Page?
This past month Wikipedia celebrated its 10th birthday. Since its founding in Jan of 2001 it has certainly grown by leaps and bounds. Currently there are more than 17 million...
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4 Trends Your Sign Making Business Should Watch Out For
Over the course of 2010 sign companies across the country have been facing several issues that seem to be converting into normal hassles for trade. Here are the 4 newest...
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Sign Business Advertising - Art or Science?
All sign businesses big and small need to know and implement the basics of advertising. Sadly, sign making businesses all to often miss the most fundamental steps, leaving their businesses...
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Three Ways to Follow-up with Potential Clients
One of the most frustrating things with running a small sign making business is not being able to close a deal with a client. After going over several different proposals,...
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Tips for Dominating Your Sign Making Niche
Some people just seem to know how to captivate an audience. We find ourselves paying attention to the most random of people, oftentimes for little or no reason. For example,...
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Run Your Sign Shop Fearlessly
Running a sign business can be pretty scary. In fact, sometimes it is downright frightening. However, no matter how scared you may be, you can still run your sign making...
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How to Completely Satisfy your Sign Customers in 3 Steps
The thought of completely satisfying your customers might seem a little far fetched, but there are a few tips that might help you to attain just that. FuelNet's Joe Calloway...
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Set up your Sign Web Site SEO in 10 Basic Steps
Getting your sign making web site higher rankings on search engines such as Google should be a part of every company's business plan. The more comprehensive a Web sites' SEO...
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4 Steps for More Effective Ads in Your Sign Business
Want to save time and money on your marketing initiatives and advertising campaigns? Heed the advice of marketing gurus everywhere: test and measure. Not only will you save your precious...
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Free E-Mail Options for Your Sign Business
Competition is heating up between Google, AOL, Microsoft and Facebook as they fight for the attention of small businesses searching for free e-mail options. As the companies battle it out...
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3 Smartphone Apps for Processing Credit Cards Anywhere for Your Sign Making Customers
Maybe you are making signs at a flea market or community event. Or perhaps you have a mobile sign making truck. What ever your sign making needs, when doing work...
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5 Tips for Offering Better Customer Service to Your Sign Customers
Small signmaking businesses have the advantage of being able to attend to customers on a level that bigger businesses can’t. Part of the draw of working with small sign businesses...
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"I’m not sure what kind of sign I want, but I’ll know it when I see it."
Have you ever made a presentation to a committee/boss/client who could not converse in words? It goes like this: “Hmm. Mm-hmm. I’m not sure what I want, but I’ll know...
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4 Mistakes you Don't Want Your Sign Website to Make
When was the last time you asked your customers to analyze your sign company's website? Chances are if you've ever done it, it has been far to long.
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Build Trust in Ten Words
Neuromarketing is the place where brain science and marketing meet and they've discovered a way to build trust in just two words.
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Write Better, Right Now, About Your Sign Making Business
The written word can be a scary thing, especially if you are out of practice or lack confidence in your writing ability. Getting your sign business an online presence requires...
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Be Confident in Your Sign Business and Make More Money
When building a sign making business we are all faced with a number of fears: fear of failure, fear of success, fear of being a leader, fear of making the...
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The Art of Sign Estimation
One of the hardest things about being a small sign making business owner, being self-employed or doing contract work is making sign estimates. Assigning a value to the goods and...
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Three Tips on How to Master Social Media Marketing For Your Signshop
The thought of using social media to market your sign business causes several knee-jerk reactions. Some of you cringe and back away slowly from the computer screen. Others jump right...
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How to Make Money with Architectural Signage and Wall Graphics
Architectural signage and wall graphics in particular represent a promising new revenue opportunity for sign businesses. We’ll try to bring you up to date on the challenges of this market...
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Digital Signage - Making It Work
According to a 2010 study done by Arbitron Digital more than two-thirds of teens and adults have seen a digital video display in a public venue within the last month....
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Find The Best Place to Place Your Sign
No matter how great a sign you make for a business, it won't do any good if no one sees it. Placement of signs is just as important as the...
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Advertise the Effectiveness of Signs
Are businesses in your area aware of how important signs are? To increase business for yourself, you need to make sure that other businesses are aware of the importance of...
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Is Your Sign Business More than a Blip on the Radar?
Signs are the most basic and standard way that any business advertises. Sure, they are likely to put an add in a newspaper, and these days most business will probably...
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Content is King: How to Make your Sign Website Better in 7 Steps
The traditional method for getting people to use your sign website is by writing great content. While new experts in the online traffic field will tell you that social media,...
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Be an Expert Sign Salesman in 5 Simple Steps
1. Learn more about your sign customer. Find out what motivates them; find out what they are after. When you know what they are looking for, you know how to...
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More Signs Equals More Business
Good news to those of us in the sign making industry: local governments are recognizing the effectiveness of signs in attracting customers to businesses, and are therefor easing up on...
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Raise Your Sign Making Prices in 6 Steps - Without Losing Your Clients
Raising prices is nerve racking for any small sign shop. You don't want to charge too much and risk losing potential or existing sign customers, but you don't want to...
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How to Create a Basic Sign Sales Funnel
A sales funnel, or sales pipeline, is something that every professional sign salesman wants to keep full. Good sign salesman constantly have a number of people in various stages of...
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Convert Your Sign Making Business into a Selling Machine in 5 Simple Steps
Sales are the lifeblood of every sign business; who doesn't want more of them? We've talked before about how you don't need to be an expert salesmen to convince others...
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Simplicity Sells Signs
We have a tendency to think that the more sign options we put out there, the more sign sales we will make. While it is true that customers will be...
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7 Ways to Make Your Sign Blog Better
If you have been writing your blog for awhile, chances are you have fallen into a bit of a rut. It happens to the best of us. We get into...
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5 Signs Your Sign Customer is More Trouble than He's Worth
The truth of the matter is, money is what keeps your business going. Keeping customers happy with your sign making services is a key part of that. Yes, clients are...
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Web SEO for the small business owner (part 2)
SEO isn’t as complicated as some will make it sound. I am not discounting the art of it and the fact that the people who make a living at it...
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Web SEO for The Sign Business Owner (part 1)
But why should all of it matter to you? If you have any kind of web presence that you hope to use to attract clients, without web SEO, you are...
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Haven't you Heard? Outsourcing is In... Even In Sign Shops.
Just last year, small business contracting grew by 19 percent, while staff hiring only grew a mere 3.4 percent. Clearly, the field of contractors is growing by leaps and bounds,...
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5 Steps for a Successful Sign Making Sales Call
As much as you may hate making sign sales calls, they are a part of every successful sign making business. Being well prepared for your sales call will help you...
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How to Make your Sign Making Website Better in 10 Steps
Do you know what your customers want to see on your sign making web site?
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Your Successful Sign Business Web Site in 6 Steps
With an increased need for web-sites, designers are popping up all over the place, but don't be fooled: not all designers are created equal. While you can depend on a...
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Sell Signs by Selling Yourself
What makes the difference between a good salesman and a bad one is that a good one knows how to be himself while selling his product. If you are constantly...
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Quick and Easy Sign Business Marketing Plan
If you need to come up with an action plan quick, consider the following seven tips. They are designed to help you come up with a basic marketing plan in...
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Inexpensive Advertising for Your Sign Making Business
Small sign businesses should always be looking for ways to advertise. Whether you are well known in your community or not, it is important that potential customers be reminded of...
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Keeping Up With Virtual Sign Making Customers
It seems like with each passing day sign business becomes less and less about face time and more and more about virtual time. Your sign customers like to feel connected...
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5 Basic Advertising Tips
The challenge comes when trying to decide on the right kind of advertising for your sign business and the best way to go about executing your marketing plan.
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What's in a Name? (As In Your Email Domain Name)
"Why can’t I use Hotmail or Gmail or any one of the more widely known email providers for my business email account?" Stop to consider a few things that could...
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3 Tips to Get the Sign Making Referral You've Been Hoping For
If you are still unsure of the benefits of using social media for your sign making business, consider this: without all the bells and whistles social media is just the...
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Web Site Design Tips for your Sign Business
 Having a good Web site is one of the most important things for businesses today. Sure, many of the older Ma and Pop shops have yet to go virtual...
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Surprise Your Sign Customers
Surprise your sign customers: Give them something unexpected! The idea of surprising your customers is nothing new to entrepreneurs. Exceeding your customer's expectations is what keeps them coming back for...
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Impulse Purchases and License Plate Blanks
Betty Boop impulse buy sold at your local car wash In an interview published by Modern Car Care, Rami Lalena, President of R.R. Lalena Corp. in Maspeth, N.Y., said, “Seventy...
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Taking on Technology and the Web
After the last post on automating your sign business, I thought I would share some of the web marketing tools we have used in the past. Being a business owner...
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Setting Up Long Term Contracts with Your Sign Customers
What can you do to entice your customers to agree to a contracted plan that will fulfill their needs over a longer span of time?
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Marketing Tips for Small Businesses
When the business is small and the marketing budget is only so big, you have to make sure your advertisements are cost-effective and get big results. Check out the following...
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Saying Thanks for a Referral
Referrals are one of the best ways to receive new sign business.
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Does Your Sign Making Business Offer Great Customer Service?
While you may be trying to do everything right, it is the customer who actually decides whether your sign shop service is great or not.
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Quoting Prices for Custom Vinyl Logos
SignWarehouse received this email from a customer asking about pricing... "We are having some difficulty quoting our customers for vinyl logos. We sometimes hear that we are too high and...
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