Sell More Signs Using Return On Investment Analysis
The old-schoolers know it as pencil selling. My business education taught me to call it return on investment (ROI) analysis. Whatever you know it as, this method takes your prospective...
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Value of Signs Making the National News
Two articles in two days have shone light on the value of signage from both economic and constitutional perspectives. The first article ran in USA Today and was written by...
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5 ways to Get Local Press Coverage For Your Sign Making Business
Local press coverage and support is essential for any small sign business. A positive newspaper article, or a mention on a local news station can do wonders for driving community...
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Four Reasons Your Sign Business Needs More Media Exposure
In order to increase visibility and ultimately earn more sales sign business owners should constantly be looking for ways to get their small business more exposure in the media. Although...
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5 Steps to Sign Visibility
Encouraging your customers to be more diligent with sign usage at their business will result in more business for them, and more business for you. What are the benefits of...
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A Sign Survey Checklist for Your Customers
You make signs, and you want to make them for others. If you have been building your repertoire in the community, chances are you have also been building your potential...
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Three Ways to Follow-up with Potential Clients
One of the most frustrating things with running a small sign making business is not being able to close a deal with a client. After going over several different proposals,...
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5 Tips for Offering Better Customer Service to Your Sign Customers
Small signmaking businesses have the advantage of being able to attend to customers on a level that bigger businesses can’t. Part of the draw of working with small sign businesses...
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5 Ways to Make your Sign Business Ready for Anything
Expecting the unexpected can make your sign making business stay afloat when times are tough. Put into practice these 5 survival strategies and you will be arming your sign business...
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Be an Expert Sign Salesman in 5 Simple Steps
1. Learn more about your sign customer. Find out what motivates them; find out what they are after. When you know what they are looking for, you know how to...
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