Unless you live in a cave, you've probably heard by now that you can save up to 15% on your car insurance by switching to a company represented by a computer generated reptile.

If you're in the sign business and you want to save some real money, consider switching to EnduraINK PRO. EnduraINK PRO ink can save you 30% off your printing costs and it takes less than fifteen minutes to place your first order. The savings from EnduraINK PRO are much greater than those offered by the talking gecko because switching insurance companies doesn't generate more savings the more you drive. But the more you print, the more ink you use. And the more EnduraINK PRO ink you use, the more money you save. Just like with insurance, not everyone's eligible. But if you have the right equipment, we can save you enough money to make that little gecko green with envy. What's EnduraINK PRO, you might ask? How much money are we talking about? And who's eligible?


EnduraINK PRO is our light solvent ink for large format printers. We've offered it for several years exclusively for our best-selling printer, the PrismJET VJ54. Like a good neighbor, we took great pains to make sure it was safe and effective before we began to offer it to our valued customers. We tested and rejected at least two major suppliers until we found one that provides a seamless transition from OEM ink with comparable or better color and outdoor durability. Our PrismJET VJ48 and VJ54 customers love it. In the words of Steve Leeder of Leeding Signs, "When I purchased my new ValueJet Printer, I started using Endura Ink. The Endura Ink color gamut is actually brighter, it dries faster, the finish is harder and much more durable..." Roy Bond of InSight Vinyl Graphics adds, "...the ink colors were a complete match and we could see no difference in print quality.

I would encourage all PrismJET users to switch right away and start saving money." EnduraINK PRO ink isn’t just an off-brand substitute. It’s CPSIA Compliant, EN-71/3 Compliant, Prop 65 Compliant and GBL Free. You may not be familiar with all of those certifications. If you’d like to know more, you can follow the links to dig in to the details.

The short summary is this. EnduraINK PRO is one of the safest, most environmentally friendly solvent-based inks on the market. It’s safe for school, home and office use. You can even use it to print decals for toys. But the main purpose of eco-solvent ink is printing durable outdoor graphics. So you’ll also be happy to know that EnduraINK PRO offers OEM-comparable color gamut, UV resistance, and abrasion resistance. And it’s so well formulated, you can use your Eco Ultra ICC profiles. It’s offered in 220 , 440, & 500ml cartridges and even 1,000ml bags. The 220 cartridges are for PrismJET 24”, 48” and 54” and 64″ printers. The 440ml option is only for PrismJET VJ64 and out-of-warranty 64inch MUTOH ValueJet * printers.

How Much Can You Save? EnduraINK PRO-M comes in 440ml cartridges and are priced at only $89.50 each. EnduraINK PRO ink provides an immediate savings of $39.49, or roughly 30% compared to OEM ink. What's so exciting about saving $39.49? Do the math. If you run a high volume sign business and you currently use only one set of ink cartridges per week, switching to EnduraINK PRO will save you $157.96 per week, which adds up to $679.23 per month which adds up to over $7,470.00 per year- if you take an entire month off for vacations, holidays, and zip-lining. If you go through two sets of ink cartridges per week, switching to EnduraINK PRO will save you over $14,940.00 per year; almost enough to buy another printer. Pure... adrenaline.

What About My Warranty? If you've been looking into this, you may have heard that using an aftermarket ink can void your warranty. Not true. Attempts in the past by printer manufacturers to force customers to use their OEM inks have been declared violations of federal antitrust laws. These laws have teeth as evidenced by the announcement of criminal convictions for the CEOs of several major Japanese auto part manufacturers. So rest assured that no printer manufacturer can dictate what ink you use in your printer.

Aside from the legal issues, there is a question about the product quality. The fact is, the contents of those OEM ink cartridges are more similar than the printer manufacturers' marketing guys would have you believe. As noted above, the EnduraINK PRO product line is the result of years of thorough testing. It won't bring any mayhem into your sign shop. Some MUTOH users who are concerned about the manufacturer holding use of third party ink over their heads have decided to wait until the warranty expires in order to switch. Weigh the cost. Is it worth paying up to $15,000 per year in higher ink costs? That decision is yours to make, but to avoid creating conflict between our customers and their printer manufacturers, we recommend that, if you own a ValueJET branded printer, stick with the OEM ink until your warranty is through.

If you want to look like that biker or boater trailing cash, maybe switching insurance carriers isn't the fastest way to do it. Switching to EnduraINK PRO can save you thousands of dollars, depending on how much ink you use. But the benefits are not limited to high volume printers. You'll save almost $40 on each cartridge. Even if you're a small sign shop, that's sure to help your cash Flo. It can take much less than fifteen minutes, and you don't have to wait until hump day. Just click here.

*MUTOH XpertJet printers use a different ink formula. Do not use EnduraINK PRO in any XpertJet branded products.